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Nkuko byavuzwe muri raporo yatanzwe, isoko yo gusesengura inkari ku isi isuzumwa hashingiwe ku bwoko, aho usaba, no mu cyaro.Raporo yisoko yitwa "isoko yisesengura ryinkari" mububiko bwayo bunini.Byongeye kandi, ikubiyemo kandi ubushishozi butangwa nabasesenguzi ninzobere kuri raporo yimari yabitabiriye isoko rikuru bose, hamwe numwirondoro wibigo, ibicuruzwa na serivisi.Raporo ikora iperereza ku bintu byingenzi bifitanye isano n’isoko ry’isesengura ry’inkari ku isi, bigomba kumvikana.Raporo yerekana ibintu by'ingenzi nk'umugabane ku isoko, inyungu, kugurisha, umusaruro, gukora, kwamamaza, iterambere ry'ikoranabuhanga, abakinnyi bakomeye ku isoko, ibice by'akarere, n'ibindi byinshi by'ingenzi bijyanye n'isoko.Isoko ryisesengura ryinkari kwisi.Raporo yubushakashatsi igabanyijemo ibice bikurikira, bitangizwa nincamake nyobozi.Iki nigice cyingenzi cyiki gice kandi kirimo amakuru arambuye kubyerekeranye namateka kandi agereranijwe kumasoko yisi yose.Incamake nyobozi nayo yerekana muri make buri gice cyisoko nimpamvu zo kuzamuka cyangwa kugabanuka mugihe cyateganijwe.
Raporo igamije gutanga isesengura ryiza kandi ryuzuye rya GlobalUrine isesengura ry’isoko, mu gihe hitawe ku isoko ryifashe muri iki gihe, kubera ko COVID 19 yagize ingaruka ahanini ku bukungu bw’isi yose, kandi inibanda ku makuru ahatanira amasoko, ingaruka z’ikoranabuhanga n’iterambere, n’ibindi Byingenzi. ingingo.Ubwenge bwisoko ryubwenge butuma abitabiriye isoko bumva iterambere ryingenzi ku isoko ryisesengura ry’inkari ku isi, rifasha gusobanukirwa n’ibishoboka n’iterabwoba bigira ingaruka ku isi, kuko COVID 19 igira ingaruka zikomeye ku bukungu bw’isi.Ubushakashatsi butanga kandi isesengura ryimbitse rya geografiya.Incamake nyobozi yisoko, ikubiyemo incamake yibyagaragaye nyamukuru n'imibare yisoko.Harimo kandi ibyifuzo nibisabwa kuruhande bijyanye niri soko.Urutonde rwose-rwuzuye rwabitabiriye isoko nkuru hamwe nubusobanuro bwabo bwisoko, imikorere yibicuruzwa, ibyingenzi byingenzi, ibibazo byingenzi byimari, isesengura rya SWOT ningamba zubucuruzi.Nkuko byavuzwe, raporo iha abitabiriye amahugurwa ibisubizo byingirakamaro bibafasha kwagura abakiriya babo kwisi yose no kwagura cyane ibyifuzo byabo mugihe cyateganijwe.Raporo kandi iha abakiriya serivisi zo gufata ingamba zo gukemura ibibazo.
Ubushakashatsi bwize neza ibijyanye n'amarushanwa muri kano karere k'ubucuruzi, mugihe hashimangirwa ibicuruzwa n'umugabane ku isoko rya buri munywanyi ukomeye.Raporo ivuga kandi ku bufatanye bwateguwe n’amasosiyete ayoboye kugira ngo bunguke inyungu mu guhatanira inganda.Ubu bushakashatsi buzafasha ibyiringiro bihari kandi bishya mumasoko yisesengura yinkari gushakisha no kwiga uko isoko ryifashe, ingano yisoko hamwe nipiganwa.Incamake nyobozi itanga kandi intangiriro ngufi kubice byisoko nimpamvu zo gukura cyangwa kugabanuka mugihe cyateganijwe.Raporo yubushakashatsi bwakozwe ku isoko ryisesengura inkari ku isi ikubiyemo isesengura ry’ingufu eshanu za Porter hamwe n’isesengura rya SWOT kugirango umenye ibintu bigira ingaruka ku baguzi no kubitanga.
1. Gusesengura ibyifuzo byisoko ryisesengura ryinkari ukoresheje inzira ziherutse hamwe nisesengura rya SWOT.2. Imbaraga zamasoko n'amahirwe yo gukura mumasoko yisesengura yinkari mumyaka mike iri imbere.3. Isesengura ryinkari zisesengura ibyiciro, harimo ubushakashatsi bufite ireme nubunini, harimo ingaruka zubukungu nubukungu.4. Isesengura kurwego rwakarere ndetse nigihugu rihuza imbaraga zisabwa nogutanga bigira ingaruka kumikurire yisoko ryisesengura ryinkari.5. Agaciro k'isoko (miriyoni y'amadorari) numubare (miriyoni yibice) amakuru ya buri gice cyisoko nigice cyisoko ryisesengura inkari.6. Imiterere yo guhatana ikubiyemo umugabane w isoko ryisesengura ryinkari zabakinnyi bakomeye, hamwe nimishinga mishya ningamba zafashwe nabitabiriye mumyaka itanu ishize.7. Umwirondoro wuzuye wikigo, gikubiyemo itangwa ryibicuruzwa, amakuru yingenzi yimari, iterambere rigezweho, isesengura rya SWOT ningamba zafashwe nabitabiriye isesengura ry’inkari.
Ibikurikira nurutonde rwibice bikubiyemo isoko ryisesengura ryinkari: • Ingaruka zubukungu bwisi yose ku nganda • Amarushanwa y’isoko ry’abakora ku isi • Incamake y’isoko ry’isesengura ry’isoko • Isesengura ry’isoko ku isi ukoresheje porogaramu • Isesengura ry’ingamba zo kwamamaza, abakwirakwiza / Abacuruzi • Isesengura ryibintu bigira ingaruka ku isoko • Isesengura ry’inkari ku Isi
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Urakoze gusoma iyi ngingo;urashobora kandi kubona raporo ya verisiyo ya buri gice cyangwa akarere muri Amerika ya ruguru, Uburayi cyangwa Aziya.
Saba kopi ya raporo yisesengura yinkari yihariye Niba ushaka kubona amakuru arambuye kubyerekeye raporo cyangwa ukeneye kuyitunganya, twandikire.Urashobora kubona amakuru arambuye kubyerekeye ubushakashatsi bwose hano.Niba hari ibyo usabwa bidasanzwe, nyamuneka tubitumenyeshe kandi tuzaguha raporo nkuko bikenewe.